Gen Z Rent Demand - What Are the Trends?

The top 20 cities for Gen Z renters are Atlanta, Minneapolis and Boston. The trend I see across these cities is places where there are a lot of jobs. And if they can't afford homes, unfortunately, they're going to have to rent.

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Gen Z, the generation just on the cusp of homebuying age, may not have a chance to buy homes in the first place. For years, we’ve heard how millennials have been struggling to buy homes—but what about the generation behind them? With rising affordability issues, wages that won’t match inflation, and a recession on the horizon, will this newest generation ever be in the clear to become homeowners? Or, will they become the largest generation of renters the world has ever seen?

In today’s episode, Dave breaks down the data behind the demand, showing where Gen Zers are heading, what they’re buying, and whether or not they even want to buy homes at all. This data highlights significant differences in where renters/homebuyers of this generation are moving. Landlords, pay close attention—buying in any of these high-demand cities could mean steady rent checks for years to come.

We also chat with twenty-four-year-old investing mogul, Soli Cayetano, a Bay Area-based investor who grew her portfolio entirely out-of-state. Soli, being one of the oldest Gen Zers, has insight into why some of her peers will/won’t be buying homes anytime soon. She also gives some stellar advice to new or young investors just getting into the rental property game.

In This Episode We Cover

Whether or not millennial housing demand is peaking and how household formation is changing

Gen Z’s outlook on homeownership and why many are choosing to rent

The top cities where Gen Z renters and homebuyers are moving to

Home affordability and why it may stop Gen Z dead in their tracks

The easiest way for Gen Z to begin investing in real estate (low money down!)

Starting and scaling an out-of-state rental property portfolio

And So Much More!

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