Global expansion strategy: be a chameleon

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Shangyup Kim is the CEO of ZEP QUIZ, the metaverse-based gamified K-12 learning platform. Built AI-driven tools that help teachers motivate students at scale and is expanding across Asia and the U.S. As a former ZEPETO leader, focusing on gamification, futuristic change, and education. Formerly built two Series B companies.

Jangwoo Bae is the business developer of ZEP QUIZ, a former English teacher and school administrator in Thailand during COVID-19. Recognized the need for educational tools that extend beyond traditional classrooms and the urgent necessity for digital transformation in schools, while preserving the fundamental values of learning.

💡 5 Things You’ll Learn in This Episode

1. Why multiplayer mechanics drive deeper engagement than traditional quizzes
2. How ZEP QUIZ balances fun and pedagogy in classroom design
3. What teachers actually look for in game-based assessment tools
4. Lessons from scaling an edtech product across different markets
5. How AI could support real-time feedback and personalization in quiz-based learning

✨ Episode Highlights
[00:03:10] Why learning tools should feel social, not solitary
[00:08:45] The design choices behind ZEP QUIZ’s multiplayer experience
[00:15:30] What engagement really means from a teacher’s perspective
[00:22:10] Scaling ZEP QUIZ globally and adapting to classroom realities
[00:29:40] Shangyup and Jangwoo on where AI fits into game-based learning

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