RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
GTM Live
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How to Measure High Intent and High Volume SEO Strategies
I'd honestly probably be looking to drive more of the traffic in this like high intent bucket first and then I'd be looking to scale volume. It's my opinion that it's actually impossible to create demand via search because something had to have happened before someone went to search. So you can be focused on capturing the demand for the problem. Maybe they're at this level where they only understand the problem. They don't understand the solutions. And so we as SEOs can help to generate demand at the end of the day. What do you think? I'd love to hear what you've been working or how you react to that or what you think.
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