Financial Buyers Buy Your Future Stream of Profit

A financial buyer is essentially looking at a return on the money that they invest in your company. They buy your business for x, and they want to see a return on that investment over time. The second type of buyer is the strate i buyer, where essentially they're making a slight different calculus in their own minds. A lot of us sontpers want to believe that, you know, our mer list is worth something. But again, financial buyers buy your future stream of profit.