Social Media Science: How Behavior Impacts Social Media Marketing
Social Media Marketing Podcast
00:00
What's the Brand Voice?
The idea of brand voice actually came out of that wonderful, you know, madmen era of the 60s. The point was though that people do project persona or personality onto brands. So as a brand manager, I can say, okay, that's how they're projecting onto my brand. How do I want to shape that?
Play episode from 16:35
Transcript
