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Julian C. Salisbury on Managing Global Assets

Masters in Business

00:00

How to Manage Risk and Own Assets

There's a general expectation in the markets that if you hold equities long enough, they'll generally go up in price. But what you have to really do for each client is help them understand what's the risk of the deviation that could occur around that base case. Some of these things you can plan for and some you can't. Infinite perpetual capital is the ideal. Absolutely. And if only you could do that.

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