How a Solo Founder Built a $30K/Month App with 5.2M Installs
App Marketing by App Masters
Outro
Steve and John close the episode with parting advice, thanks, and future episode tease.
In this episode, we’re joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built entirely by one person.
John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great features.
He’ll share his exact frameworks for growth, from keyword localisation to subscription retention, all based on real results from running a successful utility app in a competitive market.
You will discover:
✅ How localised ASO helped Momego reach 5M+ installs
✅ The Apple Search Ads strategy John uses to scale profitably
✅ How to test app icons, pricing, and onboarding flows that convert
✅ Why reverse trials outperform free trials for mobile apps
✅ The features that keep users paying (widgets + live activities)
Learn More:
🚊 Try Momego → https://apps.apple.com/app/momego-live-bus-train-times/id1281251210
🔗 Connect with John → https://www.linkedin.com/in/johnbairdmcevoy
You can also watch this video here: https://youtube.com/live/jN6e9sSyaoo
Get training, coaching, and community: https://appmasters.com/academy/
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