Seth Kaufman of Moët Hennessy on company culture and servant leadership the relationship between on-premise and eCommerce sales
BRAVE COMMERCE
00:00
Creating Experiences and Storytelling
We've been very, very aggressive at recruiting in new talent who are masters, masters in e-business. They're bringing this knowledge of how the e-business works overall. And then you also have to think about what are areas that you want to invest in new capabilities beyond talent. We actually started a content studio about a year ago, where we now control what our images look like and storytelling is rather than rely on external sources all the time.
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