Why does “just eat in moderation” fail so often? Why do binge eating and emotional eating feel stronger than your willpower?
I’m joined by psychologist and former food industry insider Dr. Glenn Livingston to break down what’s actually happening in your brain.
We unpack the neuroscience of cravings and why a healthy brain can struggle in a hyperpalatable food environment. You’ll learn how food cues override hunger signals and quietly sabotage your nutrition and fitness goals.
If you want to build muscle, lose fat, or improve body recomp, you need to understand why rigid calorie cutting and relying on willpower almost always backfire. That’s why we talk about engineering your environment instead of fighting yourself.
We focus on structure, clear food rules, and reducing decision fatigue so you’re not negotiating with cravings all day. You’ll walk away with evidence-based strategies that make sustainable weight loss possible without constant mental friction.
Get Fitness Lab (20% off for listeners), the over 40 coaching app that adapts to YOUR recovery, YOUR schedule, and YOUR body. Build muscle, lose fat, and get stronger with daily personalized guidance.
Timestamps:
0:00 – What cravings really are
6:25 – What causes cravings
13:25 – Managing triggers and food cues
21:29 – Extinction bursts explained
30:45 – Rules vs willpower
39:48 – Identity and habit engineering
51:50 – Free resources to defeat cravings
Episode resources:
💪 Join Eat More Lift Heavy - A 6-month coaching program for lifters over 40 who are done collecting information and ready to have real human coaches watch their data and know what to focus on each week.
📱 Get Fitness Lab (exclusive 20% off) - The #1 adaptive fitness and nutrition app. Daily coaching, workouts, and biofeedback-based guidance to help you build muscle and lose fat over 40.
👥 Join our Facebook community - For adults over 40 who want to build muscle, lose fat, and stop following bad advice. Weekly Q&A threads, coaching insights, and real chat with other lifters.
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