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I've had the pleasure of meeting Benny Lewis a couple of times at conferences over the years, and I'm really happy to finally have him on the show.
Benny built one of the biggest language blogs in the world, with over 2 million monthly visitors at its peak, a bestselling book, and a growing team. But at the height of that success, he was working 20-hour days, clinically depressed, and struggling with his health. In this episode, Benny shares what that period really looked like, how he got through it, and why he made the decision to completely simplify his life and business.
We talk about his approach to language learning and why speaking from day one is central to everything he teaches, how he built and maintains a highly engaged email list, the importance of finding your niche and owning a specific point of view, and what he's working on now as he prepares to relaunch his YouTube channel after years away from it.
It's an honest conversation about what it actually takes to build something online, what success can cost you if you're not careful, and how to figure out what you actually want from your business and your life. I really enjoyed this one and I think you will too.
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
