Adidas' Innovative Marketing in Virtual Sports and the Power of Direct-to-Fan Sales

Twitter takes down a bunch of accounts it says are government propaganda. UK regulators are gonna take a hard look at Facebook’s Giphy acquisition. I explain, in depth, why Chris Cox returning to Facebook is such a big deal. The big PlayStation 5 reveal, and of course, the weekend longreads suggestions.

Sponsors:

• ApolloNeuro.com/ride
• Metalab.co

Links:

• Twitter deletes China-linked accounts that spread false information about Hong Kong and Covid-19 (CNN Business)
• UK competition watchdog launches investigation into Facebook's $400M acquisition of Giphy (TechCrunch)
• Chris Cox is returning to Facebook as chief product officer (The Verge)
• Zuckerberg Lieutenant Returns to Facebook, a Year After Departure (WSJ)
• This is the PlayStation 5 (The Verge)

The Weekend Longread Suggestions:

• With Real-Life Games Halted, Betting World Puts Action on E-Sports (NYTimes)
• Advertisers eye in-game ads as audiences swell in lockdown (Digiday)
• This Is How Much More Money Artists Earn From Bandcamp Compared to Streaming Services (Pitchfork)
• The most interesting man at Microsoft (Protocol)

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