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Ep. 387: Gabriel Weinberg Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The 19 Channels of Traction

Seth Godin: The idea is quite simple to find that one channel in the center, the bullseye, that is really going to take you to your traction goal. We can't dig into all 19, but I'll have you all morning. He says there's a non-intuitive way to test search engine marketing paid ads. "It's as if you ranked number one and you can see if that traffic is kind of quality"

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