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TikTok, YouTube, Facebook, Instagram. These words are enough to strike fear in the heart of any established business owner over thirty-five.

But there’s good news for entrepreneurs overwhelmed by social trends in digital media: you don’t have to be an expert in every platform, change your business model, or hire a marketing intern.

But this doesn’t mean your work is done.

You’ve already conquered the enormous challenge of building a successful company or small business. Now, it’s time to find your niche and own it.

Skyler Irvine joins Adam to show you how to adapt your marketing strategy, meaningfully connect you with your customers, and focus on the platform that drives results.

Discover:

• How radio “changed the game of marketing”;
• How to choose the right platforms for your business;
• Which social platforms have the potential to drive the most revenue;
• How business owners can adapt their marketing strategies (both digital and traditional) to their social media strategy;
• And so much more!

Technology may have changed, but your story hasn’t. Tune in and clear up the confusion around social media.

The post Niche, Please! How to Narrow Your Focus and Grow Your Small Business with Social Media, With Skyler Irvine first appeared on Business Creators Radio Show with Adam Hommey.