Strategy Alignment Within the Marketing Team

Mike hawdo we shift a little here? Shift more. And i think that also helps set expectations, like, we're going to make this shift over the next three to six months. And then in byin two quarters from now, like we think that now this will be driving all our pipe line, and we won't have to do these other activities. That gives everybody in the organization time to actually shift. So l'll touch on some of those items, and then pass it over to you because i really want to hear what the future of this looks like.