High Intent Revenue Opportunity: The Leading Metric Every Marketer Should Be Optimizing For

Chris: I've been realizing that everyone defines an s qo differently. And you can literally just go into your own deal stages, look at the win rates across every deal stage. So if marketers push a bunch of junk in there, and then the wind rate goes down to 18 %, then it actually, it would move a stage forward. Chris: The number one opportunity that you're going to get in your funnel is high intent conversion in bound,. all the way to that stage where you n win more 20% or more%. We'll be open to answering some questions on this new concept because i know that's a new concept as well.