Why Colleges See Seniors as a Financial Opportunity

A growing number of colleges and universities across the US are trying to address dwindling student enrollment and tight finances by opening their doors to an unusual source of revenue: contracts with retirement communities, on or near campus.

On today’s Big Take podcast, Bloomberg’s Elizabeth Rembert heads back to school to learn what happens when baby boomers and Gen Z students share quads and classrooms: from intergenerational friendships to growing pains.

Read more: Baby Boomers Now Live Next to 18-Year-Olds at Colleges Across US

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