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208 - There's Never Been a Better Time to be a B2B Marketer | Demand Gen Live S2 x56

GTM Live

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How Do You Structure Your Compensation?

i love this concept that people who are lik heas of marking or had the demand, should be compensated very much like a salesperson. I absolutely agree with you on that. So i want to put a scenaria in front of you. And i want to see how you think about this in terms of compensation. Some of these deals a take anywhere from six to nine months. That's sort of a long time for a sale cycle. To get graded and u in terms wit expectations as a marketer, what ends up happenings is the whole te m c l lead, lead game.

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