Event Follow Up

"I'm completely against the event, the outbound event follow up. I think that it ruins the brand value that's created inside of the event," he says. "The only other thing you can do is after the event, you send a replay link and then you have a secondary CTA to say, oh, by the way, just in case you ever want to like learn more,. That is bundled in together with the follow up email with the replay."