Who benefits: publishers, ad tech, agencies

FirstPartyCapital and FirstPartyStudio discuss a new model for corporate innovation in ad tech. How corporates can access market intelligence, co-build products, and invest in the next wave of AI-driven startups.

00:00 Introduction to FPC and Corporate Innovation

02:08 The FPC Stack and Its Evolution

06:07 Corporate Partnerships and Innovation Strategies

09:55 Market Intelligence and Insights

17:59 Addressing Challenges in Ad Tech and Publishing

22:08 Incubation and Future Innovations

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