Denis McQuail, “Perspectives on Mass Communication” (Open Agenda, 2021)
New Books in Science, Technology, and Society
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Is Your Media the Tool to Affect the Hearts and Minds of Individuals?
Communication is about how people come together and more like each other. We have to look at how communication is taking place in without reference to the technologies. The social medias are called as much as anywhere else th they are, they are looked at in isolation from a the exactthe the social relations that really underlie the use of such things. It was slowly being became a corrective to some of the expectations of effect. So it became fairly clear that much communication was actually mediated through personal contacts. And even in a mouse media do not, although they seem to be directly received by many people at the same time,. Really they are received in contects of circles, or friend circles.
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