Targeting the Right Audience Quickly

Have you ever bought a ticket to a show and wondered why the experience still feels strangely disconnected, with one app for ticketing, another for marketing, another for refunds, and a dozen spreadsheets held together by late nights and good intentions?

In this episode of Tech Talks Daily, I'm joined by Ritesh Patel, co-founder of Ticket Fairy, to talk about the technology behind live events and why it has lagged behind other industries in some surprisingly familiar ways. Ritesh makes the case that most organizers are operating more like creative founders than corporate operators, building "mini cities" for a weekend with tiny teams, tight budgets, and very little margin for error. That reality shapes every technology decision, and it explains why fragmented tools and siloed data can become a hidden tax on the business.

Ritesh walks me through Ticket Fairy's full stack approach, bringing ticketing, marketing, CRM, logistics, and payments into a single system, and why unifying data changes the economics of running an event. We dig into practical examples that go beyond vague AI talk, including how small workflow fixes can speed up entry, improve the on-site experience, and even translate into real revenue uplift once you multiply time savings across thousands of attendees.

We also get into where AI agents and large language models are already finding a foothold in events, particularly around unstructured documents like artist specs, supplier agreements, and operational paperwork that can swallow hundreds of hours. Ritesh shares why "AI-native" should mean more than a writing assistant in a text box, and what it looks like when AI becomes an extension of a lean events team, including a prototype voice agent designed to handle common ticket-holder questions without creating new support bottlenecks.

If you're interested in the real business mechanics of events, and how SaaS, payments, data, and AI can quietly shape everything from entry lines to repeat attendance, this conversation offers a fresh way to think about an industry that touches all of us, even when we don't think of it as a tech story.

And as a bonus, Ritesh leaves a music recommendation that sent me back to an album I had not played in years, Burial's Untrue, with "Archangel" as the track to start with. After listening, tell me this, where do you think unified data and practical AI will make the biggest difference in live experiences over the next couple of years, on the promoter side or the fan side, and why?