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RV 53 - The Wedge Strategy, AI-Enabled Web Search, Converting Events to Sales Opportunities, and More! | Revenue Vitals Live #13

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How to Split the Funnel to Hit Business Financial Targets

There's no perfect science or formula to help you figure this out in like a multi channel complex b2b Marketing and sales engine. One interesting angle is just the split of money Across the entire go to market not just marketing that's spent between demand capture and demand creation. If you're a really good marketer, you don't need attribution data to tell you what's working or not.

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