How Do You Target People at Different Levels of the Funnel?

The conventional wisdom is all you have to have a lead magnet, get the emal then you work em through a campaign over weeks or months. Soe about what you've seen and what you're experiencing with not having gated content. How do you target people at different levels of the funnel? Yes, s first step is, i don't really think about it like a funnel. I think about them like peesting. And i create content that would work across the whole bying journey. A case study where a customer, you know, saved 500 thousand dollars using this tool would be interesting,. Whether you've never heard of the company before, or if you're evangelist's successful