In this episode, we break down YouTube’s massive $60 billion revenue reveal and what it signals for the future of the creator economy. Plus, we dive into Markiplier’s Iron Lung shocking the box office. Plus, why Google and certain TV measurement agencies are quarreling.

Tune in for:

-- The $60 Billion Stat: Breaking down YouTube’s first-ever total revenue report.

-- Markiplier vs. Hollywood: How Iron Lung pulled $18M+ on a $3M budget.

-- TV Ratings Drama: Why Google sent a cease-and-desist to a major ratings agency.

-- Big Creator Deals: Inside Dhar Mann’s Old Navy series and Salish Matter’s Netflix partnership.

00:00 Intro and Weather Chat

02:26 YouTube’s Massive $60 Billion Year

05:52 Why Shorts Ads Are Booming

10:28 The Google vs. TV Ratings Fight

15:16 Markiplier’s Historic Box Office Win

19:05 Can Any Creator Do This?

23:03 Dhar Mann’s Old Navy Deal

25:25 Salish Matter Heads to Netflix

26:45 Final Thoughts

Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.

Follow Lauren: https://www.linkedin.com/in/schnipper/

Follow Josh: https://www.linkedin.com/in/joshuajcohen/

Original music by London Bridge: https://www.instagram.com/londonbridgemusic/

Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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