S2 E33 - How to Overcome Data Analysis Paralysis
Stacking Growth | The B2B Marketing Podcast
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How Do You Avoid the Confirmation Bias?
Ike: How do you avoid, what isit like, the confirmation bias when you're looking into data? Ike: I think we are all guilty of if we know what levers we wanto pull to tell the story. We can make educated guesses based on signals, but we should never just guess. Ind point the data in the direction we get it to go.
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