When Performance Max Doesn't Work
Perpetual Traffic
00:00
Lee Gen's Performance Maxim Is a Hot Topic of Conversation.
performance max is so powerful that if you tell ut to do something, it will vacuum the internet to find anybody who will fill out that farm. It's counter intuitive to the old make the forms as easy to fill out as possible. You want to add a lot of friction to those forms, adding a lot of required fields. So it has to be a real human filling that out. And they have to put some thought into it. We've run into an issue with one account where this plant has a awesome product its in the construction industry. But what we're working on there with them though, is implementing off flying conversion tracking for legen which can be very effective.
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