Kirstie Allsop: the austerity housewife persona

Is the home still a site for feminist resistance? In Feminisms and Domesticity in Times of Crisis: The Rise of the Austerity Celebrity Jessica Martin, a Lecturer in Sociology and Social Policy at the University of Leeds, examines the rise of postfeminist celebrities in the era of covid and the cost-of-living crisis. Drawing on 4 case studies, the book demonstrates how much of the seemingly feminist celebrity activism of recent years has reinforced and justified social inequalities. The book explains and contextualises many current media issues, from the ‘trad wife’ and nostalgic gender politics, to the complicated politics of mumsnet, blogging and business coaches. Offering a nuanced account of the possibilities for alternatives, whilst cautioning that even explicitly anti-poverty feminist campaigning is constrained by a reactionary media landscape, the book is essential reading across the humanities and social sciences, as well as for anyone interested in understanding contemporary life.

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