What to Know About Marketing With Facebook

Mike Downey: Over the next year, absolutely marketers have to embrace that paid amplified posts is mainstream. He says for 90% of businesses out there, they're going to have to bite the bullet and allocate some dollars to paid posts. Facebook's also got some cool new things coming out that will help marketers to track mobile ads or ads on mobile using a new people based marketing as opposed to cookie based.Downey: We'll touch on this a little bit more later in our chat here today, Mike.