Introduction

Today Chris dives into the counterpart of the familiar Sales Enablement function, Buyer Enablement, with Trent Anderson on the Leadlio Account-Based Collective. Many organizations implement a Sales Enablement function to help their sales teams go to market and convince others on their product. Flipping this function on its head and putting the buyer first equips the buyer with all the knowledge and information they need to go about their buying journey at their own speed, and lets them receive the information when and how they want it, not when and how sales wants to share it. Chris goes into detail about providing pricing information on the site, why form fills are often ineffective, and how to distribute content successfully on digital channels.