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Brian Armstrong reflects on Coinbase's origin story

The Scoop

00:00

Coinbase Film Review

I was really struck by the honesty of the neutrino incident or acquisition rather the backlash on your stance on sort of political matters. Yeah it definitely speaks to the strategy that Coinbase has employed with media relations getting ahead of certain stories telling the story yourself. It got kind of personal even stuff where I was like you know in my pajamas or like you know looking like an idiot playing VR or whatever so and I kept having this thought throughout the filming process I was like this is either really smart because it's going to humanize us and just show the vulnerability or I'm a complete idiot and we're going to totally regret this but yeah I think it turned out really good.

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