Why Netflix used BTS to grow in Asia

BTS is back. After a near four-year hiatus, the K-pop icons returned with a historic Netflix event – the platform’s first concert live streamed from Asia. 

On today's Big Take Asia Podcast, host K. Oanh Ha joins Bloomberg’s Sohee Kim and Lucas Shaw to discuss Netflix’s power move and how global streamers are fighting for dominance in the competitive Asian market.

Hosted by K. Oanh Ha Produced by Naomi Ng, Yang Yang Reported by Sohee Kim, Lucas Shaw Edited by Patrick Hirsch Fact-checking by Eleanor Harrison-Dengate Engineering by Taka Yasuzawa Deputy Executive Producer: Julia Weaver Executive Producer: Nicole Beemsterboer

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