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Barney is back in business

The Hustle Daily Show

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Mattel's Going to Lean Into This Same Strategy, Right?

When Lego sales slumped in the early 2000s, they tried making new toys. The thing that really hit was when they launched this Bionicle series of action figures. And fast forward, Legos filmed the Lego movie grossed $468 million at the box office. Mattel is going to really lean into this same strategy.

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