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Rick Milenthal, chairman and CEO of independent agency, The Shipyard, joined Brian and Olivia for a conversation about building and sustaining a full-service independent agency — with major operations in Columbus, Ohio and San Diego — around the philosophy of "engineering brand love" through the integration of paid, earned, and owned media.
Rick shares how The Shipyard has grown to ~450 people by bringing together best-in-class talent across creative, media, PR, and experiential disciplines rather than treating them as separate businesses. He discusses the agency's sweet spot serving mid-market clients spending $50–$100 million, why he sees a significant greenfield opportunity in media buying for that segment, and how he thinks about acquisitions as talent acceleration rather than traditional M&A. Brian and Olivia also dig into the appointment of Nancy Hall as the new U.S. head of WPP Media, Havas' agency acquisition in Germany, the $220 million DHS media campaign and the political agency world it surfaced, and how agencies navigate clients or campaigns that staff find ethically fraught.
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