Creating the I'm Real Remix Success

In the latest season of Revisionist History, Malcolm Gladwell is looking at the origins and consequences of mistakes—why we make them, the context in which we make them, and what happens after we make them. Years ago a music producer named Irv Gotti—a hitmaker for Jay-Z, Ja Rule, and Ashanti—was tapped by Sony Music to make a record with Jennifer Lopez. They wanted a big hit. And Irv delivered. But then he made the biggest mistake of his career.

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