RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12
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The 25 Things B2B Buyers Do That Never Get Tracked by Attribution Software
There's basically three different segments of things if we don't acknowledge that then the rest of the thing doesn't matter. Dark social where there is absolutely no tracking whether that be at the contact level or the account level For a lot of specific interactions less add impressions We have some something that people have coined the dark funnel Which is when B2B buyers are doing things that can't be measured at a contact level but can be attributed back to the account level A Company visits a G2 Company searches some keyword a company Visit your website but anonymously all these things Technology vendors have figured out how to map it back to an account while still being compliant with the privacy policies associated with the internet And then we
