Why Brand Focus Replaced Regions

Is regulation slowing down affordable EVs and can iconic small cars help fix it?! In this episode of the Everything Electric Podcast, Imogen Bhogal sits down with Fabrice Cambolive, CEO of the Renault brand and Chief Growth Officer, at Renault's Techno Centre outside Paris.

They discuss what it will really take to make electric vehicles affordable in Europe; from the rebirth of the Renault Twingo to the regulatory changes shaping the industry. Fabrice reveals that 25% of Renault's engineering capacity is currently focused on navigating shifting European regulations, arguing that greater stability (without compromising safety) would allow manufacturers to concentrate on lowering costs for consumers.

The conversation also explores the proposed M1E category for compact EVs under 4.2 metres, potentially Europe's answer to Japan's kei cars, and why Renault has decided to continue pursuing hybrids alongside fully electric models. Finally, Fabrice explains why bringing back icons like the Renault 5, Renault 4, and Twingo is about more than nostalgia and is all about trust, loyalty, and long-term value in an increasingly competitive market (ergo. China..)

00:00 Intro & Welcome

01:42 What does CEO of the Brand mean?

06:08 Why Renault is still thinking about hybrids

08:48 "Pluggable" vs. "Non-pluggable" customers

13:11 The M1E Category: Europe's answer to the Kei car?

15:43 Why regulations drive up EV costs

17:05 Why the Renault Zoe was discontinued

20:52 Reimagining the Twingo

25:24 Leveraging nostalgia and icons

32:17 Renault vs. Dacia: Managing the brand overlap

35:58 The future of Vehicle-to-Grid (V2G)

41:04 Fabrice's 2026 geopolitical magic wish

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