Intro

When a recession hits, will your company break, survive, or get stronger?

In this episode of the Founder’s Framework podcast, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott unpack how the most resilient companies prepare for economic uncertainty. From zero-based budgeting and leadership alignment to antifragile culture and high-trust stakeholder relationships, this is your blueprint for weathering any storm and coming out stronger.

You’ll learn:
→ How to assess if your company is truly built to withstand a downturn
→ Why antifragility—not just resilience—should be your goal
→ How to use Forever Agreements to stay aligned when pressure hits

Resources:
→ Try Ninety free for 30 days: https://bit.ly/TryNinety
→ Subscribe to the Founder’s Framework Newsletter: https://bit.ly/FoundersFrameworkNewsletter

Connect:
→ Follow Mark on LinkedIn: https://bit.ly/MarkAbbott
→ Follow Cole on LinkedIn: https://bit.ly/ColeAbbott
→ Follow Ninety on LinkedIn: https://bit.ly/NinetyLinkedIn

Subscribe for more founder-first conversations every other week.
→ Subscribe to Mark’s Founder’s Framework Newsletter

→ Subscribe to Ninety’s EOS Newsletter  

→ Try Ninety free for 30 days!