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Ep. 37: Ryan Holiday Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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Introduction

Ryan Holiday is the director of marketing in American Peril. His new book comes out, Trust Me, I'm Lying, Confessions of a Media Manipulator. The central premise of the book is that the blog online media cycle not only drives the offline cycle, but it determines and directs culture itself.

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