Top Glacier's brand strategy

Scrap chocolate and vanilla: mango, coconut, and pistachio are the hot new Canadian ice cream flavours… in Mexico, that is. Ice cream is one of many Canadian products making its way to Mexican shelves right now. We talk with Pierre Morin, the owner of Quebec ice cream manufacturing company Top Glacier, about why Mexico is hungry for Canadian products right now, how Canadian businesses are thinking about Mexico and the U.S. as trading partners, and what you should do if you want to get your product into the Mexican market.