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Ep. 587: Robert Sutton Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Translation in Translation

There was almost a one to one correlation between the dirtier the title, the better it's sold. So my Spanish editor wanted to call it El Stupido. And I had this whole army of Spanish speaking people who all thought that was ridiculous. The French title was really, really strong and it had every synonym for assholes in the subtitle. It sold well in France, but he'll give you an example of one where it didn't work in Spain.

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