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178. Three Key Frameworks for Innovation in Design with Bob Moesta | Digital Transformation

The Innovation Engine Podcast

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The Difference Between Imaginated Tasks and Discovered Tasks

i always talk about this notion of, like the difference between imagined tasks and a discovered astad. And if it's truly innervative, we actually don't know what we should be doing. The other thing is, most people only plan for discovered tasks or plan for imagined tasks so you end up with no time to do the discovered tasks. Ernon: If you're gong to spend tha money responsibly, i believe you'll have to go through a heavy discovery period.

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