RV 55 - Aligning with Sales on Account Targeting, Creating Content without a Subject Matter Expert, and More! | Revenue Vitals Live #14
GTM Live
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How to Approach or Go to Market for a Segment
The key is that we need a separate sort of like go-to-market Motion or strategy for each of these segments in the strategic it's going to be a lot of one-to-one. And then when you get into like mid-market you're selling a 35k ACV deal It makes no sense to have like a pod of people that are trying to get into a 35kACV account with not a lot of like Upside or expansion. So having a different go-to market strategy for each segment, I'm not sure this is applicable to you I'm just sharing it with everyone but having something like that seems to be the right approach Yeah, absolutely All right
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