Strategic Enterprise Prospecting and Multi-Threading Techniques

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Four Actionable Takeaways: 

* Segment your cadences based on industry / persona to further personalize.

* Target multiple departments of your prospect’s business. Don’t just stop when you reach one.

* Always be prepared to “give” with an initial theory on the prospect’s pains based on the market.

* Avoid going right to the demo without getting some discovery in return.

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Tonima’s Path to President’s Club:

* Senior AE @ Slack

* Former Sales Manager @ Oracle

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