We're back again with five stories in thirty minutes across media culture, the creator economy and sports. After ITV's Six Nations ad backlash, FIFA has doubled down, putting ads inside "hydration breaks" at the World Cup.
Ed and Jo break down five stories from the week where sport and entertainment collided: in-match advertising, the New York Post's YouTube pivot, Major League Rugby's personality gamble, X Games ditching events for a full league, and March Madness landing in Europe for the first time.
Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.
Show notes
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