Kodak - A History of the Company

The name kodak is completely meaningless. Eastman and his mother made it up. He wanted a name that was easy to pronounce, not too long and not confusible with any other brand name out there. At its peak, kodak owned 70 % of the market for film erlated ducts. In the early 19 sixties, its us sale surpassed one billion dollars. By 19 96, it was ranked as the fourth most valuable brand in the united states,. Only disney, cocacola and mac donalds.