Why a Second Book and Franchise Lessons

Codie Sanchez (founder of Contrarian Thinking and author of Main Street Millionaire) believes ownership changes lives. Her mission is bold and specific: create one million business owners. But beneath that mission is a deeper argument about how taking control of your life can help you not only be more successful, but happier. 

In this episode of Office Hours, Codie and I explore her philosophy of happiness, built around three requirements: progress, freedom, and ownership. We explore what those ideas can mean to each of us personally. Why earning your own money shapes your sense of agency. Why responsibility, taken voluntarily, can increase satisfaction. And why ownership is not just about assets, but about how you take responsibility for your life.

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• ⁠⁠David Protein⁠⁠—The most effective portable protein on the planet ⁠⁠http://www.davidprotein.com/arthur⁠⁠ ⁠⁠⁠⁠⁠

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Where to find Codie Sanchez:

• Website: https://codiesanchez.com 

• X: https://x.com/Codie_Sanchez

• Instagram: https://www.instagram.com/codiesanchez 

• Facebook: https://www.facebook.com/codiesanchezbiz

• YouTube: https://www.youtube.com/channel/UC5fI3kxC-ewZ6ZXEYgznM7g

• TikTok: https://www.tiktok.com/@realcodiesanchez 

• LinkedIn: https://www.linkedin.com/in/codiesanchez

• Contrarian Thinking: https://www.contrarianthinking.co

More from Codie: 

Codie hosts an annual 3-day virtual workshop to help you find, buy, and build a business… and it’s happening this Feb 20-22! Come learn what Wall Street (and your boss) hope you never learn: https://contrarianthinking.biz/MSML_BDYT26.

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Where to find Arthur Brooks: 

• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://arthurbrooks.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.arthurbrooks.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠

• X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/arthurbrooks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/arthurcbrooks/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ArthurBrooks/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCGuyFRjJQFGCKzfHTBvWM6A⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/arthur-c-brooks/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

• Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠officehours@arthurbrooks.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Timestamps:

(00:00) Intro

(04:54) Codie’s current big project

(08:47) What Main Street Millionaire is about and why it resonated so widely

(10:54) Codie’s pivot away from journalism to finance

(14:14) The realization that finance would not bring happiness

(17:58) Codie’s mission statement 

(19:58) Why earning your own money matters 

(23:50) Why unsexy careers tend to be more profitable 

(27:53) The case for entrepreneurship

(29:10) Why CEOs must love the job 

(32:14) Codie’s three happiness principles 

(33:18) The need for progress

(40:07) How to maintain future-thinking without sacrificing your happiness 

(43:07) The case for taking on more responsibility 

(44:52) Setting the right goals to make progress 

(51:59) Freedom is a key ingredient

(59:40) What to look for in a marriage 

(1:04:15) The power of ownership

(1:10:45) A summary of the three requirements for happiness

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Referenced:

• The Meaning of Your Life: Finding Purpose in an Age of Emptiness: https://www.amazon.com/Meaning-Your-Life-Finding-Emptiness/dp/0593545427

• The Happiness Scale: https://learn.arthurbrooks.com/the-happiness-scale 

• Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses: https://www.amazon.com/Main-Street-Millionaire-Extraordinary-Businesses/dp/0593718615

• The Songhurst Matrix: A Game-Changer for Project Management: https://sebastianstrobl.net/2024/08/02/the-songhurst-matrix-a-game-changer-for-project-management/

• ...References continued at: ⁠⁠⁠https://www.arthurbrooks.com/office-hours⁠

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