Tying UX research to business ROI

UX research veteran Cory Lebson shares insights on the field's evolution, AI's impact, and the importance of community in this engaging podcast episode. He discusses balancing rigorous research with business needs, overcoming imposter syndrome, and fostering collaboration between researchers and product managers. Cory's psychology background and decades of experience offer valuable perspectives on creating user-centric products in today's fast-paced tech landscape.