(IHP Bonus) Mike Slade on Steve Jobs' Return To Apple
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Reviving a Brand: The Impact of the 'Think Different' Campaign
This chapter delves into the influential 'Think Different' campaign, which played a pivotal role in rejuvenating Apple's brand during the late 1990s. Through anecdotes and insights, it illustrates how the campaign transformed public perception and marked Apple's resurgence in innovation.
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