Scott invites Jeremy, founder and CEO of Euka.ai, to tell us how TikTok Shop is transforming e-commerce growth.

Jeremy shares how brands are leveraging micro-creators and affiliates to generate viral content, scale sales, and even create a halo effect that boosts demand on Amazon. Together, they unpack why TikTok has become a key driver for brands looking to go from zero to $100M in record time.

Scott and Jeremy also discuss how Euka’s AI-powered platform helps brands automate creator outreach, re-engagement, and incentive programs to keep affiliates producing high-performing content.