RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12
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How to Get a Company to Change Their Metrics
I've been doing this for four years Getting a company to change their metrics and their go-to market strategy is really hard. It's way easier to get a company to just buy something that already fits into the things that they believe Versus taking all the effort to try and help them change to something that is going to be better for them long-term. So if you're like if you're talking to an individual contributor Like they don't have control over making this change. You're talking to the wrong person.
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